In this article, I am going to show you how to locate your target audience and attract them to your business. But first, you should understand the importance of locating the best target audience for your business. Because if you don’t, you risk having the best marketing materials and promotions, yet struggle to make money. This typically happens by not targeting the correct audience with your marketing.
In all honesty, it’s not enough to only create amazing content, because it must be created for a specific audience and customer. Otherwise, you risk your fantastic content falling upon deaf ears or eyes leaving you with zero engagement.
If you want the most effective delivery strategies, there are a few rules to understand. This is “X” factor in content creation, so be sure to define your perfect target audience and reach them.
Prior to doing so, ask yourself this one question. Do I know who my target audience is? If you don’t, feel free to use these tips to help identify them. But first, be sure that you are clear on the first step.
Know Your Product
Before you can effectively create content, you should know everything there is to know about your product and the purpose that it serves. For example, the Elite Elevation Groups Products show digital marketers how to make money online, and allows our affiliates to generate high ticket commissions and sales. Here is an example of a broad overview.
To go a step further the Elite Elevation Group teaches marketers how to master Information Product Marketing, Affiliate Marketing, E-commerce and Traffic & Conversions. Also, we have Elite Masterminds where members can experience breakthroughs in their business along with World Class Events and Retreats.
Within this product description, there are many potential audiences you can target. Once you understand your products it becomes clearer for you to transition to step two.
Who can use your Product
For step two, identify the people that will benefit from your products or services. By using our examples, you are able to quickly discover who to target. Start out your research from a broader perspective, then drill down into particular people and groups.
Perhaps you have a make money online product. You could target others in the make money online niche’ or stay at home moms, entrepreneurs looking for passive income streams or even other multi-level marketers.
Research your Potential Audience
It is imperative for you to do your research. Locate where your potential audience spends most of their time and do your homework. Discover what their pain points are and their problems so you can position your product as the solution.
Seek to identify everything about them. Start with age, location, gender, marital status, income levels and more. You want to learn everything there is to know about your target audience, so you can create the perfect content to solve their problems with your products as the saving grace. By knowing who they are and where they are you can deliver your content to them at will.
Pick your Distribution Method
Here we will discuss your distribution method. In this case, we want to discover where your largest target audience hangs out. There’s a good chance that your audience is on every social media platform to some degree. However, not all social media channels are created equal for specific audiences.
So if your channel is Facebook, start by researching pages and groups. For Twitter and Instagram research your keywords and hashtags. YouTube and blogs, be sure to do keyword research for the keywords that you’d like to rank. To help you in your research you can spy on your competition and gather plenty of data. Two great tools that we use are Buzz Sumo or Similar Web.
When considering your distribution method, it’s critical to start with one, master it and then expand your reach to the other distribution methods.
Deliver your Content Consistently
Now that you have identified who, what, where and how it’s time to take action. Get started creating your amazing content that speaks directly to your audience. But the major rule to follow is the rule of consistency. Content marketing is one of the best ways to build your online business and brand, but only if you are consistent. Understanding this can be a challenge for you if you are new, as content marketing can be hard work when you just start out.
However, before long you will have amassed plenty of quality content that can be distributed freely, over and over again.
Whatever you do, be sure to deliver content to your target audience consistently. By doing so, you will build a loyal tribe of subscribers and customers. Not to mention the consistent lead flow you will generate as you build authority in your business.
Need some help?
Reach out to us at the Elite Elevation Group for access to more tips, tricks and the opportunity to earn life changing income on the internet. We have all the tools, resources and training for you to take any online business to the next level, and the best affiliate program in the industry.
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